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| Banyak baca, tambah wawasan |
Dalam artikel berjudul "Social Media Definitions: The Ultimate Glossary of Terms You Should Know" dari Hubspot memaparkan definisi dari istilah-istilah dalam social media. Teman-teman dapat melihat lebih lengkap di link ini: http://blog.hubspot.com/blog/tabid/6307/bid/6126/The-Ultimate-Glossary-120-Social-Media-Marketing-Terms-Explained.aspx
Berikut ini cuplikannya:
16) Clickbait - Clickbait is a term to describe marketing or advertising material that employs a sensationalized headline to attract clicks. They rely heavily on the "curiosity gap" by creating just enough interest to provoke engagement.
17) Clickthrough Rate - Clickthrough rate is a common social media metric used to represent the number of times a visitor clickthrough divided by the total number of impressions a piece of content receives.
18) Collective Intelligence - Collective intelligence is a shared intelligence that emerges from the collaboration and competition of many individuals and appears in consensus decision-making in social networks.Semoga bermanfaat.